One of the challenges small business owners have is collecting positive customer reviews in an online format. There are three main reasons for this: Customers often give a majority of their feedback verbally at the offline place of business spontaneously. Customers will often completely forget to leave a review online once they leave the business [...]

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One of the most unfair aspects of online review sites is the ability for malicious people to game the system and post defamatory and false reviews about your business. Anyone can visit a site and post a review on just about any business and even if a site has a registration system, it is still [...]

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An often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of people take in information better [...]

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