Tag: brand image

Apple pops, Wall St firms drop in brand study

By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris […]

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