3 Helpful Tips to Make Sure Your Online Reputation is Protected

Your business’ online reputation can literally make or break your business success.  Why’s that?  Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service.  Your online reputation will determine whether those consumers choose you or one of your competitors.  You can […]

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The Most Effective SEO for Reputation Management

Search Engine Optimization (SEO) techniques are a key part of anyone’s arsenal when managing online reputations. While traditional SEO focuses primarily on how to get your site to page 1, SEO for reputation management is focused on pushing negative information further back in search results and promoting positive information to the top. The actual tactics, […]

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5 Easy Steps to Create and Manage Your Online Reputation

Controlling the way the world sees you is far easier than you might expect. By taking specific actions, you can manage your online reputation and create a consistent brand and image that bridges both the online and offline world. Crafting your message and delivering it to the world online is just another component of marketing. […]

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The Most Common Online Reputation Problems

Truthfully, there can be quite a few things online that are harming and damaging your company’s online reputation. But you’re likely to come across some very common ones; here are some of the most common problems: The industry’s perception of your company:  if trusted professionals in your industry don’t respect you, they may be likely […]

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How to Assess Your Online Reputation

Assessing your online reputation is easy, really. Just search for your company online and see what you find. Make sure that when you’re looking, you check with different search engines. The different engines have different requirements for keywords and work slightly differently than the others. Because of that, you need to make sure that you’re […]

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Why negative reviews may actually be a GOOD thing for your small business

Every business owner wants to read glowing online reviews about their business. After all, great online reviews are proven to have a positive effect on the company bottom line. However, a few less than perfect reviews may actually be a good thing for your business for the following reasons: 1. Believable If you have 100% […]

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What does online reputation management involve?

There are a number of activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your own control such having your own website, blogs, social media accounts, business directory listings, web […]

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Apple pops, Wall St firms drop in brand study

By Nick Zieminski – Source Mon Feb 13, 2012 8:04am EST (Reuters) – Apple Inc (AAPL.O) has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst. Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris […]

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Why Every Small Business Must Perform Online Reputation Management Part 2

Here are three more reasons why small business owners must pay attention to their online reputation. ECOMMERCE – Ecommerce has made it so much easier for small business to grow beyond their town or city locale to nationwide or even international market. Online shopping carts and payment processors have made this all possible, meaning that […]

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Why Every Small Business Must Perform Online Reputation Management Part 1

One of the biggest mistakes any small business owner can make is to believe they don’t need to engage in online reputation management, just because they run a small business. Nothing could be further from the truth. Infact the very fact that you run a small business makes it all the more imperative to manage […]

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